Cynar is a liqueur made from an infusion of 13 herbs and plants, including cynarin, extracted from the artichoke, renowned for its strong digestive properties. It is rich in aromas and its low alcohol content (16.5°) makes it accessible to many. Created in 1952, Cynar became popular with cartoons, in particular from 1966, thanks to the successful series of films interpreted by Ernesto Calindri and the catchphrase 'Against the wear and tear of modern life', later revived with the participation of Elio e Le Storie Tese. Genuine and likeable, with an ironic character, Cynar is a perfect after-meal bitter and can be drunk straight or with ice. For a more youthful taste, it can be paired with tonic water or consumed with a splash of seltzer, perhaps softened by a slice of orange.